# identity.md

## Organization Overview
- **Company Name:** ByHeart
- **Mission:** To provide whole nutrition infant formula, committed to quality, safety, and transparency, striving to create the best possible first formula for babies.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming. (A formula 5 years in the making suggests significant development time)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founders: [An update from our founders](https://byheart.com/pages/nov-19-2025-an-update-from-our-founders)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to quality, safety, transparency, and the pursuit of creating a 'magical superfood' infant formula that provides comprehensive nutrition for babies. [Our Story](https://byheart.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Focuses on extensive research and development to create high-quality, whole nutrition infant formula, available for direct purchase.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.